Sally Paschmann is a Berlin-based designer and educator, providing design solutions and creative direction across branding, publications, websites, exhibitions, and spatial experiences for cultural institutions, businesses, and individuals. She is the founder of item Magazin, a collaborative platform for young designers, and frequently lectures at universities.


+49 157 564 364 25
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art direction and creative strategy,
visual identity and branding,
logo design and typography research,
editorial design, catalogues and books,
printing support and material research,
exhibition design and signage,
web design and ux/ui,
packaging and poster design,
teaching and lectures

selected clients:

Deutsches Historisches Museum
Ministerium für Kultur und Wissenschaft NRW
Münchner Kammerspiele
HTW Berlin, Department of Design
Studio Michael Müller
Alien Athena Foundation for Art
Kunstsæle Berlin


since 2019: annual lecture on the design, printing and publication of the student magazine item, Department of Design at HTW Berlin

since 2022: annual lecture on the public relations and marketing for the student magazine item, Department of Design at HTW Berlin

2023: guest lecture on the design and implementation of a magazine, Department of Design at HTW Berlin