waterslide






2021
waterslide
art direction, idea and concept,
visual identity and logo
design,
web design,
project management and strategy
waterslide is a DeFi-Frontend that enables users to take out loans
on cryptocurrencies at fair conditions in a decentralized
environment and completely detached from banks. The centerpiece of
the visual implementation is a complex interface with which users
can interact with the Liquity protocol via their browser.
To
make the new technology especially accessible and user-friendly,
it was important to present the content in a way that is
understandable and easy to follow, so that also newcomers can
understand the protocol and work with it in a smooth and intuitive
way. To achieve this goal, we developed a landing page that
explains how to use the app in an understandable way, and also
designed a refreshing, playful appearance to provide an easy and
entertaining onboarding experience.
The project was
officially funded by the DFINITY Foundation.
pages: 144
dimensions: 210 x 275 mm
circulation: 500
technique:
off-set printing with adhesive binding
art direction, idea and concept,
visual identity and logo
design,
web design,
project management and strategy
waterslide is a DeFi-Frontend that enables users to take out loans on
cryptocurrencies at fair conditions in a decentralized environment and
completely detached from banks. The centerpiece of the visual
implementation is a complex interface with which users can interact
with the Liquity protocol via their browser.
To make the new
technology especially accessible and user-friendly, it was important
to present the content in a way that is understandable and easy to
follow, so that also newcomers can understand the protocol and work
with it in a smooth and intuitive way. To achieve this goal, we
developed a landing page that explains how to use the app in an
understandable way, and also designed a refreshing, playful appearance
to provide an easy and entertaining onboarding experience.
The
project was officially funded by the DFINITY Foundation.